> Easter eggs can be a way for software engineers and designers to put a bit of their own personality into the product through humor and wit. They're a way of saying, 'I made this and I love it.' Their hidden nature means that those who discover them are likely to be people who spend a lot of time using the product.<p>> This act of discovery is great for building an emotional connection between the people who create software products and the people who use them. Finding an Easter egg is a great experience — like finding buried treasure — and sharing that experience can be fun, too. It's a little gift for true fans that goes a long way towards making people feel like they're part of the club.<p><a href="https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/search/hidden-meaning/" rel="nofollow">https://www.thinkwithgoogle.com/intl/en-gb/advertising-chann...</a><p>Wikipedia has a massive list of Google's Easter eggs:<p><a href="https://en.wikipedia.org/wiki/List_of_Google_Easter_eggs" rel="nofollow">https://en.wikipedia.org/wiki/List_of_Google_Easter_eggs</a>