<i>1 million people have been willing to pay a $25 monthly access fee.</i><p>I'm guessing this doesn't mean there are <i>presently</i> 1,000,000 people paying $25/mo a month unless they've had explosive growth in the last year. That'd be $300m revenue and their revenue was reported as $37m for 2009 in Inc: <a href="http://www.inc.com/inc5000/profile/lyndacom" rel="nofollow">http://www.inc.com/inc5000/profile/lyndacom</a>