The PDF branches off of Active Shape Modeling (by Tim Cootes, <a href="https://secure.wikimedia.org/wikipedia/en/wiki/Active_shape_model" rel="nofollow">https://secure.wikimedia.org/wikipedia/en/wiki/Active_shape_...</a>) with a style I'm not entirely familiar with, however basing off my background I think I can expain a little of what is going one.<p>Active Appearance Models are a extension of Active Shape Modeling, effectively taking a set of landmark points on a shape (in this case a face), and averaging them out to the 'average shape' of the face. AAMs take it to the next level by taking this average face and warping the original landmarked face to the average shape. From here it takes the average of the textures of the face, producing eigenvectors. These vectors would be used as a unique identifier if the program was running some form of face recognition.<p>In lieu of face recognition something you can use the averaged AAM face for it recreating a face BASED off the average (say for this paper's example: beauty). By generating an averaged AAM model off only those subjects that scored an 8 (out of 10) or above, you create the 'average attractive face'.<p>Now, if you take John Doe's face with a score 5, and generate the eigenvectors that would represent his face based on the 'Good-Looking People Only Scale', it would create a better looking version of him.<p>Another application of this technique is digital face aging (example here: <a href="http://www.intechopen.com/source/pdfs/14645/InTech-Implications_of_adult_facial_aging_on_biometrics.pdf" rel="nofollow">http://www.intechopen.com/source/pdfs/14645/InTech-Implicati...</a>) in which instead of 'morphing' the subject's face to look more attractive, you morph the subject's to look 'older' based on statistical averages based on age range, gender, and ethnicity.