"There is no google killer - there will be one google - at this point, we can only hope to contain them - the barrier to entry is far to high. How hard is it for them to snag and change the best ideas, or worst case, buy them out? Pick a narrow niche, and hope for a buyout, or an area where they're weak, and get entrenched before they smell ya comin'."<p>Hm. I believe people said that about a certain company up in Redmond (I don't really think mahalo is that useful, but this is classic loser talk).