When I last blogged regularly, which was ~20 years ago, I just commented on things I found interesting, projects I worked on, whatever. I have a blog currently that I'm still working on, but haven't posted to.<p>I didn't care about analytics, SEO, reader engagement or anything. I probably didn't even have readers, or if I did, just one or two. And it was fine, because blogging was just a form of creative expression. Now no one even considers blogging as anything but a marketing strategy, and what now fills the role of blogs are social media feeds. I have no idea how to restart blogging, even though I want to, but I can throw minutiae down the Twitter hole all day.<p>I don't know what to tell you, other than to actually be interested in and care about what you write about. Your interests are more important than the interests of your readers. If you don't care, they're not going to care.