Mobile is really where Web 2.0 was in 2002 — we're really at the beginning at that market while the web is a mature market. The mobile market reminds me of the PC market in the 80s where brands were slugging it out to see who would survive. The web on the other hand has been around for 15 years and really reminds me of the PC market by the end of the 90s. On the web the winners are Google and Facebook -- in terms of software I can't honestly say who the top dog is yet. So to me mobile feels like it's still next...