A little background to give context: I do automation and analytics consulting for small businesses (who aren't usually technical in their focus), but I think this advice can still be applicable to technically-oriented companies as well.<p>Well-established tools remove a lot of the headaches around maintenance, bugs, and lack of features that could slow down your operations. They tend to be pretty reliable and have all the options for easy license management, support teams that probably has had a similar ticket sometime in the past, and enough official documentation or forum activity to support many of the requests you might have.<p>For this reason, Office 365 and Google Workspace would be the best bets for email and all other common business apps (storage, word docs, spreadsheets, presentations, etc.). Almost everyone has encountered the platforms, know how to download and install apps on various devices, and will be asking for all the apps that come with Office 365 and Google Workspace. The platforms also scale easily to thousands of employees if you end up getting to that point. Biggest bang for the buck in my opinion.<p>Basecamp for project management. If your staff isn't technically inclined, then AirTable for all those "not a spreadsheet but not a full-blown application" projects that always pop up.<p>The rest of the tools are completely dependent on what type of business you run. In general, no-code/low-code tools can get you a very long way and make it very easy for employees to take care of low-hanging inefficiency fruit. They're great for both technical and non-technical employees because they can do certain things so easily. Zapier or Integromat are examples that will provide the possibilities to connect tons of existing apps, but also will allow your technical team to develop other solutions with their APIs and code steps that other team members can then use as well.