As notauser says, this title sucks, it's about targeted ads. I don't understand why people are so against targeted ads. These companies are going to collect information about you either way, it's (at least for the moment) not illegal, so why shouldn't they use that information to give you ads that don't suck? If Digg wants to determine that I've never clicked on a Snorg tees ad even though they've shown me 10,000 of them and conclude that maybe they should stop showing them, that sounds like a win for me, Digg and the Snorg tees people that are paying for me to see an ad I will never click. Now I can see an ad I might actually be interested in, Digg can charge more for advertising, and the ad providers aren't throwing their money away