I used to work in the post-production industry here in Chicago, specifically as an editor. I can't think of any well known commercial post-houses that abandoned Avid for Final Cut Pro completely. I know plenty of shops that USE FCP along with Avid, but the risk was always too great to fully abandon a platform that was proven to work (most of the time).<p>I can't speak for feature film editors, but virtually all of the commercial film editors I know still, to this day, use Avid for most of their projects. Editors are a finicky bunch, and I can certainly see Apple realizing that to truly compete in that market, it's all or nothing. The problem with FCP was always the uncertainty of it, hence the reason Avid is still in use at most shops, despite the fact that editors love to bash it.<p>As time marches on, I can see where FCP might, yet again, be at the forefront of innovation. The problem is, busy editors don't REALLY want innovation. They want proven systems that work. I think Apple made the right choice.