The iPod was designed and manufactured in less than a year. It sold 125,000 units in the first month. That's his definition of a dud? Likewise, Google went from being a stanford research project to the best search engine in less than 3 years.<p>His premise is wrong and the article is an apologia for being slow. Every huge success on the web, and in the computing/internet sector in general has been the result of being better and faster than the competitors. 10 years is way too long. If you haven't succeeded in 2-4 years you are doing something wrong.<p><i>The trap: sprint all day and run out of energy before the marathon even starts.</i><p>Runners who <i>win</i> marathons can run all day at a pace most people would consider sprinting.