Meh. Whatever. Some things are worth arguing over; some things, not so much.<p>I classify this as "not so much." I'm fairly familiar with "addiction," in its classic sense, and this doesn't really bother me.<p>There's no doubt that "gamification" (karma, scores, like/dislike, rate, etc.) is designed to increase users' reliance on a UX. It works. I'm as cynical as they come, and it works on me. It <i>feels</i> like addiction, and putting it aside is uncomfortable (otherwise known as "withdrawal"). Is it seizures, massive cramps, and shitting myself? No, but it is uncomfortable, all the same.<p>It reminds me of Marie Nyswander's classic "broken brain" theory. That's the one where the doctor, in their lab coat, looks at you all serious, and tells you how your "brain is broken," because of <i>your</i> irresponsible behavior (gotta have the moral judgement there, dontcha know), you have destroyed your brain's capacity for creating endorphins/serotonin/brainjuice/whatever, and you are going to have a <i>lifetime</i> of agony and pain, <i>unless you let them prescribe "Addiction-B-Gon™," the $500/month "nutritional supplement."</i><p>Here's the trick. Get them to give it to you in writing, on their letterhead, with their signature at the bottom. <i>Exactly</i> what they told you, verbally; that it's a <i>permanent</i> condition (as opposed to the few months that research proves happens anyway).<p>The "broken brain theory" has been applied to all sorts of deviant behavior. I've seen it used to explain drug addiction, alcoholism, kleptomania, pedophilia, sexual promiscuity, gambling, video game addiction, shopping addiction, eating disorders, political affiliations, reading too many pulp novels, heavy metal/hip-hop/swing music preferences, etc.<p>It's like a pseudoscientific Swiss army knife. It's one of those things that pretty much personifies the H. L. Mencken quote: <i>"There's always an easy solution to every human problem; Neat, plausible and wrong."</i>