I think it's quiet interesting how quickly things change and how you see companies differently and google reinvented their image in such a short period of time.<p>If you asked me a year ago if I would say which was the cooler, younger, more innovative and most promising company - Google or Facebook - I would have said 4:0 Facebook for sure.<p>Now, I would say:<p>Cooler? I have a passion for design - so Google+ is by far winner here. In addition, you can say what you want, but with the invitation restriction they got what they wanted - buzzed.<p>Younger? When you compare the new design from Google to the Facebook design and consider the implementation of cutting edge web technology (advanced html5 etc.) - for sure it's google!<p>More innovative? Of course Facebook has a point for focusing the development of a framework in which other companies can build on - but on the other hand, that's by definition not much innovation by themselves - so google+!<p>Most promising? Only time can tell..<p>I don't know exactly why I see Google in a whole new light now.<p>Maybe it's because of their stunning design and UX (sorry for repeating, but it's gorgeous), maybe it's because of their underdog position with Google+ or maybe it's because Facebook with it's dry and subtle and boring design and it's cooperations with "uncool" players like microsoft is not taking risks anymore. They cannot risk their large userbase and got to stay mainstream. That could be the chance for Google+ to conquer, at least, the younger crowd.