As a privacy conscious user, I hope one day there will be a "Premium" Google account for individuals, where you pay in exchange for not being tracked and not being shown ads. I wonder if this announcement is Google going into that direction. I'm sure Google knows that for many, perception of privacy issues has changed drastically in recent years.<p>At the moment, they still have dis-joined paid offerings, for example Youtube Premium, Google Play Pass, Google Workspace, etc. - with many Google products, such as Android or GMaps, there is still no way to pay your way out of tracking/ads (at least that I know of). Instead, there should be a single paid subscription, for all Google services.<p>I left Google a while ago[1] but if the "privacy subscription" offering became a thing, I would be back in no time.<p>[1] My main Google account was deleted and replaced with a combination of Mailinabox, Nextcloud, Duckduckgo etc. - but I have an alt account only for Youtube, linked to my wife's Youtube Premium Family plan.