Potentially, this provides troves of data to the exit node operators (CloudFlare, Fastly, Akamai, ...). Yes, it's the same with all VPNs and ISPs, but I think users should be made aware that now instead of your ISP analyzing the data, an even bigger and more capable corporation is. And if Apple is controlling the entire onion chain (I would be surprised if they weren't), they have even more data available, mainly with a corresponding IP of yours. In the net sum, you are hiding the transmitted data from your ISP and the IP from the sites you visit, but you are handing over all this information to a centralized place - Apple and exit node providers. Potentially, they can use the information to connect the dots more easily and fully than any ISP or site ever could.