I'm not clear how this is better than a given startup using Printfection (or similar company) to offer print-on-demand tshirts that are fulfilled and shipped directly to the buyer. Looks like prices on Printfection would be same or even slightly cheaper than this service.<p>It would seem that these guys have had to print up a ton of shirts, deal with inventory, fulfillment, etc. There are companies that will do this for you the same costs.