The problem with the TV is not the user experience, it's the content.<p>Right now, content creators have created an environment that is 10 times more complex and legally difficult to penetrate than anything the music industry did - and they're successfully defending this position against everyone, including Apple.<p>Television should be an experience where I can watch exactly what I want to watch, exactly when I want to watch it. No commercial interruptions, no content I feel 'meh' about. When I know what I want to watch, I should be able to select it and watch it on my terms. This should apply to new content in the same way Netflix is currently doing reruns.<p>Furthermore, when I don't know exactly what I want to watch, there should be a Pandora like system that creates a channel for me that will give me something I am probably going to like.<p>I should be able to know what my friends and people I find interesting think about what I'm watching. This should not, in any way, intrude on the watching experience, but it should never be more than glance or a remote tap away.<p>Finally, this entire experience should cost less than a cable subscription.<p>The technology is there. I could build this experience for myself using BDs, iTunes, DVR, a media server, and by programming a bunch of TV apps for something like Vizio, Samsung, or GoogleTV.<p>However, without the backing of content providers, something like this will never make it mass market because they are holding all the cards until a giant, like Apple, decides to take them on - and it'll be far more bloody than the battle for music.