It’s Finally Clear Why Amazon Bought Whole Foods

I went and checked out a Fresh store when it opened near me and it pretty much confirmed what the article says.<p>Half of the people inside were regular customers, and the remainder were Amazon employees walking the aisles and filling delivery orders. The store is really a small AMZN warehouse that you can also visit.

&gt; A lot of people think Amazon saw buying and operating Whole Foods as a way to learn about the world of groceries and then to use that knowledge to launch a larger, more mainstream grocery chain. Now the company may be taking its first steps toward doing just that...<p>Learn the domain then leverage that knowledge. Sounds like this is about to be a canonical case study in business schools a decade from now.