It would be interesting to know how that data breaks down -- like photos vs videos vs software backups vs saved movies, etc. I assume that most people stream movies, TV shows, and music these days, and that few people save them to disk. And even for those that do, Apple could deduplicate (i.e., store exactly one copy of Men in Black even if 100,000 people saved it). Software installs are easily deduplicated as well.<p>So that leaves personal photos and videos. Apple has about 1 billion active users, so a back of the napkin calculation suggests that each user is storing 8GB of data. That actually sounds quite low. That's 1600 5MB photos without even talking about the crazy storage that personal videos would use.<p>The article talks about how much Apple stores on Google's servers, but doesn't say how much they store on their own servers or with other third parties. Maybe they have multiple times as much storage on their own servers.