I am trying to work out the level of (useless?/unnecessary?) churn in the world of startups / digital transformation / world.<p>So, yes the Internet is <i>great</i> - it connects what 5 billion adults now, and allows faster finding of the things you want etc. But there is soooo much ... of this stuff. I am guessing that "Digital marketing for the Rental market" means you have a house to let, and you want to list it with these people and their five competitors because you might miss out because who knows where one's audience really looks.<p>Now we could talk about disaggregation of AiBnB as a positive thing, but really - no, lets not.<p>What we can talk about is there is a bare minimum of cost / effort we can imagine here. Call it a Craigslist for the whole internet. Want to sell something - just find the right RDF tuple and list it. A search engine can find it and anyone searching for "house to rent in London" or "new pair trainers" will have a complete JSON list to walk through - sortable by price, location, availability etc etc.<p>Now this is not something I think <i>should</i> exist, but if it <i>did</i> it would still have a <i>cost</i> to operate. But we could measure the unnecessary <i>churn</i> by comparing the actual cost (in people, dollars, time etc) of things like RentPath to this bare minimum.<p>I expect there are Economics PhDs on this, but it struck me as interesting.