Any way you slice it, you need to have money for a product business.<p>You can use VC money if you can bootstrap yourself to a little bit of traction without giving up control of your company. VC gives you valuable validation and connections if your business is a big opportunity.<p>Or you can consult, which saddles you with distraction (less of a big deal if your v1 product is simple enough). This gives you a bit more control and all of the equity.<p>Each path is great for different businesses, depending on factors like the size of the opportunity, the cost of getting to a v1, whether there's an opportunity for early/scaling revenue, and (OF COURSE!) the goals of the founder(s) etc.<p>There are stupid VC paths (getting vast piles of money too early, giving up board control, etc) and there are stupid bootstrapping paths (letting the project drag along, letting consulting take over, not giving enough love to the idea).<p>I think the best entrepreneurs don't sit down and say, "Gosh, should I go with lifestyle biz or a shoot-for-the-moon biz?" They have something they want to build and (if they are smart) ask the question: "Does this idea NEED financing to pull off effectively?"