According to Alexa, iLike has lost 70% of their Web site traffic since launching on Facebook

They've traded their independence and have become a sharecropper. :( They're now on Facebook's mercy. Facebook giveth; facebook taketh away?! Their investors should be worried.

Makes sense. None of my nontechie friends realise that facebook apps exist outside of facebook. For example they think Twitter is some kind of useless clone of facebook status. I've yet to see a great facebook app that ads value to facebook.

Would you exchange 4 million new users in one month for decline in Alexa ranking? Hell yeah!<p>iLike traffic actually shares the same exponential growth since all contents in their facebook app are served from their servers. Facebok does not host your app.

If you don't trust Facebook, then build a Facebook app with limited functionality to promote your full-featured service outside Facebook.