The takeaway is: even if you sell an over-the-top bait product, make it profitable! They charged 72$ and didn't earn a penny, because the ingredients were too expensive.<p>Even at 120$ it would probably still have worked.
Had to slightly edit the title to get it to fit.<p>There’s a paywall but the full text can be found at <a href="https://web.archive.org/web/20210806030142/https://www.sfchronicle.com/food/restaurants/article/An-S-F-restaurant-s-72-fried-rice-was-a-runaway-16364899.php" rel="nofollow">https://web.archive.org/web/20210806030142/https://www.sfchr...</a> . Wasn’t sure whether I should submit the original URL or the one without a paywall.
So charge 99$ and Blame inflation. Everyone else is and there really isn’t much difference between 99 and 72 dollar fried rice. If you are paying that you probably don’t care and it’s 27$ extra profit