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Upsides to unshipping: The art of removing features and products

67 点作者 villaaston1超过 3 年前

14 条评论

benjaminjackman超过 3 年前
&gt; Even after features or products are deemed to have little to no value, teams keep them around for ages instead of responsibly removing them. The most common argument we hear is, “This [small subset] customer [sic] regularly uses the feature and we’ll lose out, if we remove it.” Instead of associating unshipping with the traditional ‘What do we lose?‘ perspective, let’s reframe to a ‘What do we gain?‘ perspective. After all, unshipping can actually improve product metrics.<p>Being on the other end of this, maybe it&#x27;s great for the business to streamline things and save costs, but as a user it&#x27;s not fun having a feature I am using disappear because I am part of only a small group using it. Instead of saying &#x27;what do <i>we</i> lose&#x27; (nothing except perhaps a few customers ... if the customers have an option to move platforms, which often they don&#x27;t) what does the customer using the feature lose? What&#x27;s our plan to replace their use case with something more efficient?
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vlovich123超过 3 年前
&gt; Even after features or products are deemed to have little to no value, teams keep them around for ages instead of responsibly removing them. The most common argument we hear is, “This [small subset] customer [sic] regularly uses the feature and we’ll lose out, if we remove it.” Instead of associating unshipping with the traditional ‘What do we lose?‘ perspective, let’s reframe to a ‘What do we gain?‘ perspective. After all, unshipping can actually improve product metrics.<p>Conversely Google does this all the time and has enough of a brand reputation problem around it that they struggle to launch new lines of business that rely on trust that you’re not going to take away the product shortly after launch. Case in point for one of the large reasons I think Stadia failed in addition to the absurd pricing model. There were other headwinds but I think Microsoft proved with Xbox that you can stick around long enough to be successful. I think Apple’s ecosystem is more forgiving here, but that’s because they’re generally more careful about bringing out products in the first place and then taking a <i>very</i> long time to sunset them (eg iTunes). User trust is real and you can sacrifice it if you must, but that isn’t reflected by usage numbers today.
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falcor84超过 3 年前
Being on the receiving end of this too many times (particular by Google), I couldn&#x27;t more strongly disagree with the sentiment in this post.<p>Here&#x27;s my message to product managers reading this: If I see you starting to regularly remove features, I will proactively stop using your product, before you get to remove a feature I rely on.<p>EDIT: fixed typos
madrox超过 3 年前
I believe this highlights the difference between products and services...two words we tend to use interchangeably.<p>Services benefit from turning things off, because operating them costs time and money. It doesn&#x27;t matter if you lose a subset of users who cared, because your operational metrics are what you optimize for. I used to manage a team of three engineers that couldn&#x27;t do anything new because we owned 10 legacy backend services that were relatively unused. We followed a rubric similar to this.<p>Products, however, never benefit from turning things off, because it lowers value. For example, imagine the trivial case where a desktop product with no backend removes a feature because it&#x27;s deemed niche. This would make no sense except in cases that are, themselves, niche.<p>Everything is a service now, so I understand how these words can get conflated. Services have subscription fees, which are better for the business to plan YoY. However, let&#x27;s not forget that services and products are different things, and if you&#x27;re using something that will inevitably turn things off the longer you use it, then you&#x27;re using a service. Consider this the next time you&#x27;re in a thread complaining about the planned obsolescence of iPhones or that Google shut down Google Reader.
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thibran超过 3 年前
The real reason is, adding features is simple, you just have to understand the one use-case the feature adds.<p>When removing a feature, you have to understand all the real world use-cases, before you can kill it. This is a lot of work, therefor it is much easier to not touch it and work on the next feature.
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tppiotrowski超过 3 年前
“engages only a small subset of users”<p>Careful with this one. Restore from backup is not used frequently but crucial.
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drewg123超过 3 年前
Somewhat orthogonal to the story, but in the intro they talk about adding features and say: &quot;<i>Imagine the internal ‘pat on the backs’ and recognition that occurred when Gmail fully launched dark mode for the mobile app,[...] or Apple announced their M1 chip</i>&quot;<p>How is implementing dark mode even remotely comparable to launching a new general purpose CPU and transitioning an entire product line from one CPU to another?? Is changing the color on a web site that hard?
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psychomugs超过 3 年前
Leica is a very unique camera company in that they can get away with removing features (screens, the ability to shoot in color) while charging <i>more</i>.
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11eleven超过 3 年前
I&#x27;m someone who was affected by Mixpanel&#x27;s decision to end their messaging product.<p>I think having the ability to message users was a huge selling point for Mixpanel. It meant that you could track user events and details with Mixpanel and use them to send behavior triggered emails, push notifications and SMS on the same platform.<p>From what I see, it seems the issue was, they never realized or marketed how great it was having user analytics and messaging on the same platform. Their messaging product didn&#x27;t have to be the best feature wise, it solved a lot of pain points.<p>No need to send your user events to a separate messaging platform, you could easily track downstream actions users took after receiving or opening a message you sent with Mixpanel to get more accurate conversion data as utms can be unreliable, it had competitive pricing (multichannel messaging platforms for large audiences are very costly).
gwern超过 3 年前
<a href="https:&#x2F;&#x2F;www.joelonsoftware.com&#x2F;2001&#x2F;03&#x2F;23&#x2F;strategy-letter-iv-bloatware-and-the-8020-myth&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.joelonsoftware.com&#x2F;2001&#x2F;03&#x2F;23&#x2F;strategy-letter-iv...</a>
ant6n超过 3 年前
This seems like good content, but it feels so much like an ad.
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somewhereoutth超过 3 年前
The no notch option on my Galaxy A40 got unshipped. Not happy.
ericwooley超过 3 年前
I&#x27;d prefer to rewrite.<p><a href="https:&#x2F;&#x2F;businessofsoftware.org&#x2F;2015&#x2F;10&#x2F;david-heinemeier-hansson-rewrite-basecamp-business-of-software-conference-video-dhh-bos2015&#x2F;" rel="nofollow">https:&#x2F;&#x2F;businessofsoftware.org&#x2F;2015&#x2F;10&#x2F;david-heinemeier-hans...</a>
ummonk超过 3 年前
Just don’t let Google see this article please.
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