So... I think a lot this is two problems, not one.<p>One is definitely climbing the transaction ladder to the point of no oxygen, Astronaut Architecture. But, I don't think that alone explains the amount of <i>bombastic, heroic, utopian, grandiloquence</i> of those Astronaut Architecture quotes.<p>People describing their jobs, their companies, ideas and such seem draw to grandiose & abstract nonsense. "Solutions-talk." Walk around a lot of business-ey trade shows and read plaques. 90% of the time, it is impossible to know what they do, who they do it for, why. They all do "<i>business, people, and technology solutions.</i>" Even if you stop with questions, the first answer is always hopelessly abstract. It takes a lot of digging to eventually find out they do custom spreadsheets for dentists.<p>Meaningful statements are limiting. Who wants to limit themselves?<p>Also, it works. Saying something specific enough to be meaningful opens you to criticism, being eliminated by process of elimination, etc.<p>Architecture Astronautary feeds comfortably into sales, marketing, investor relations, recruitment. It's acceptable in boardrooms, AGMs, job descriptions. Media is happy to report on it.<p>Obscurity by abstraction works.