On my original look at this, Google had one of my interests as hockey. I've never shown any interest in the sport, nor have any of my friends, so I was confused. Upon reloading the page, "Hockey" was gone, although I had taken a screenshot before, and noticed a number of other preference had been removed, leaving a much better fit of my activities.<p>Prior to my refresh I had video streamining, photo sharing, and online video as my "interests" despite the fact I don't tend to use my computer for these kinds of things. These are obviously things I <i>might</i> be interested in (25-34 male demograph), but am not particularly. I wonder why they would appear and disappear like this? How often are the preferences updated (hourly? daily? monthly?)