I honestly don't understand how this makes (macro-) economic sense.<p>The article talks about a situation where there is more supply than demand. We can turn this around and say there is a scarcity of "demand slots", where a demand slots is the willingness of a consumer to make a single purchase.<p>Demand slots are limited, but at least they are "sustainable": If you have a middle class with stable jobs and disposable income, you'll have a fresh supply of demand slots each month for businesses to consume.<p>Subscriptions are <i>not</i> sustainable: There is only a limited number of subscriptions a household with constant income can take. The number of "subscription slots" has a hard limit given by the number of people employed and overall wage levels. They don't renew unless there is significant wage growth.<p>So if businesses want to switch from one-time purchases to subscription models to keep up growth, this new growth will hit limits even sooner.<p>For consumers, it will be a situation where you can either choose to be financially irresponsible - or to subject yourself to a barrage of nag-screens and intentionally worsened service each day, as every company and product you interact will try to upsell you. Also prepare to renounce and abstain from things a lot more consciously as you do today, as you'll constantly have to evaluate which functions of daily life you currently need an which you can tolerate giving up for the moment.<p>"Personal responsibility" is all well and good, but the term rings hollow when half of the economy depends on you making irresponsible decisions.