I published my first app to the market about a month ago meeting only the minimal image and text resources required.<p>Now I'll be adding the optional media resources and testing out basic marketing techniques(disclaimer: I know nothing about marketing) to tracking sales improvements. I'll then post back the results if people are interested after each test.<p>I was wondering if anyone had any techniques or theories they would want me to try out?<p>Some of the ideas I'll be covering early on: * Creating the optional image assets that the market place supports on my own(no design background). * Creating a simple promotional video myself. * Telling friends, posting on my personal social accounts. * Working on driving traffic through SEO to the web based version of the app(hourweather.com). * Getting the logo or other assets created professionally(probably through 99designs to try that out). * Paid advertising(Google ad words $100 voucher). * Maybe try some more shady SEO, social stuff?<p>there are some more details http://www.davidhampgonsalves.com/2011/08/Android-Market-App-Marketing
First publish free app (light version) with admob ads and some limitations, than use House Ads(AdMob mechanism) to promote Your paid app in your free app FOR FREE! Try to publish on friday - Your app will be longer on top of New App. Use Your keywords in title, description and put your own comment with keywords. If You want paid advertising use Admob - cheaper and good targeting. Good quality graphics for app market site is very good idea. And this is not theory, I'm using it for my apps.