He's wrong, but eerily prophetic too -- all the reasons he says that the ipod was successful are the reasons that the iphone was successful (I do disagree with how important advertising was, though).<p>He just didn't realize, living in the moment, that all the existing smartphones were crap. Just as people pre-ipod did not realize that all the existing MP3 players were crap.<p>It's not until you see how much better something can be that the blinders can come off.