I've downloaded this, and it's very easy to see why it's an iPad app. The experience is like reading a real catalog (gorgeous magazine-like layout and photos) but with more information accessible at a touch. Frankly, if this was on the web, it would feel weird, very un-webby, un-ecommerce.<p>Maybe if more apps like this started showing up on the web that opinion (of what is webby) would change, but for now it's the right style for the medium they chose (or the right medium for the style they wanted to convey).<p>FWIW, I love the app, I wish it had more catalogs I shopped from.