An AWS Application Load Balancer (ALB) can host up to 100 applications with 25 different TLS certificates. However, if you wanted to share this ALB, you'd need to watch how many apps you assign to it. If you tried to use it across Terraform projects, you'd need to expose its ID. At best, it's additional work. More often, this is too much work. Thus, it's more economical for most cloud engineers to create dedicated resources and let the client pay the bill.<p>Our way is AWS-native and allows for maximum efficient sharing – without complicating it for the user. When you can share a single ALB between 25 to 100 apps, the large cost saving comes in.