How often do you e-mail your users?<p><pre><code> 1) With a general newsletter announcing new features
2) With updates specifically for a particular user
</code></pre>
Trying to gauge how often is too often. We're pushing out new features at such a rapid pace that we can fill newsworthy content into a weekly email, but we don't want to piss people off.<p>On top of that, we would love to send notifications & reminders to let particular users know when something that we think would be of high interest to them happens on their account.<p>But, combined, users would be getting an email from us every day or two, which is overwhelming (and annoying... mostly annoying) for most people.
We try to email our users once a quarter. Unless there is something very specific to the user, like a feature they're paying for, it's not worth spamming your users' inbox. If you're releasing a new feature every week, have a section on your site dedicated to new releases. Twitter/FB is also great for announcing releases.
Can you offer them some sort of choice in the matter? A daily/weekly/monthly digest? I suspect different users will have different preferences and this should be something easy enough to implement as part of the signup process.<p>FWIW - I would be annoyed with anything more than a weekly update in most cases. However, in some cases, I would be very happy with a daily update. Without knowledge of your app/use case, it's hard to give a more solid opinion.