Yeah, when twilio acquired segment I told my clients (I'm a consultant) that this is not likely to improve the core data infrastructure product. The deeper integration with twilio makes of course sense for twilio, but not for customers that need/want a reliable data pipeline / data broker. You can see that Ina few ways:<p>2019 segment launched their custom functions, a logical and useful extension to ingesting data into segment and moving event data to destinations not supported by segment. It was great.<p>Fast forward to now, two years later and what's the new cool segment feature? A IMO lackluster extension to personas called journeys (or recursive personas / personas with extra steps as I call it). This isn't part of product that ensures smooth movement of data, its an addon to a marketing tool... Well... All clients I work with already have marketing tools...<p>As a segment user this conference was a massive waste of time. If you're a deep twilio customer I'm sure it was a great conference along the lines of "here's cool new twilio stuff, which btw you might want to run through segment"