I would really like them to elaborate on exactly how these changes reduced their revenue by a couple of houndred million.<p>To be fair to apple, the <i>global supply chain interruptions and labor shortages reduces the "short-term appetite to generate additional customer demand through advertising."</i> which loosely translates to <i>companies had empty shelves so didnt bother paying for ads to drive customers to their sites for stuff that isnt in stock</i>