"The words Mozilla, Google, Sony, and Atari pretty much mean nothing."
Not true!<p><pre><code> Google => Googol, 10^100
Atari => A situation in go where a chain of stones only has 1 liberty.
Mozilla => Mosaic killer + Godzilla
Sony => Conflation of sonus (the latin word for sound) and sonny (young boy).
</code></pre>
That of course isn't to say that this excellent article is invalid, just that he happened to choose all companies who's names do in fact means something.