i wonder if the company plans to pass along the staggering costs of a helicopter, private jets, and fleets of cars, to the end user. what would be the end users pricing plan for a helicopter from midtown to jfk? what other revenue sources does this company have? (maybe a marginal source from delivering food? delivering vital organs from hospitals?)<p>currently, to call a cab with uber in new york is more than 100% more expensive than it is to get a normal yellow cab. i can assume a small fraction of the general public would be willing to pay more for privacy and convenience (probably financial/legal elites). to keep a 'high liquidity' of cars will be expensive (particularly compared to new p2p car sharing models), especially when there is a high fixed cost and any unused cars would be eating away from margins.<p>i am just skeptical about this business model.