I think it's important for start-up to understand that generating wealth is utmost important, a lot of fun and of course a legal fiduciary duty of the founders. However, it is possible to both make a lot of money and make a positive impact in the world.<p>For many start-ups today the motto isn't just 'Do not evil', it's actually 'Do good in the world.'. I know our motto is definitely that, so I believe is for companies like SwipeGood and the ones on this list. I hope to see more start-ups with a similar double bottom line.