Guess the quality of search results doesn't matter and it's all about keeping users <i>engaged</i> which gives data to build up more "accurate" profiles.<p>Of course there might be some interesting or valuable content on that site for some people but I really doubt is the dominant one. I've launched tiktok for literal 3 mins and I couldn't find anything interesting there because the dynamics and form of the content were definitely not for my tastes.