opening salvo is pretty solid on it's own:<p>> <i>The work of experimental game theorists has perhaps been the most influential in showing that people do not maximize expected utility, in any plausible sense of the terms “maximize,” “expected,” or “utility.” The evidence is so overwhelming and incontrovertible that, by the time one gets to the end of a book like Dan Ariely’s Predictably Irrational,1 it begins to feel like piling on. The suggestion is pretty clear: not only are people not as rational as decision and game theorists have traditionally taken them to be, they are not even as rational as they themselves take themselves to be.</i>