"The goal is to help children learn about the art of storytelling, while allowing them to enjoy the fun of animating their own cartoon, before sharing it with friends and family — and even winning awards."<p>While on holiday this summer I was at a fairly deserted beach and there were two small children with their parents. The children had no toys whatsoever with them (not even a spade) and they spent hours inventing a game which involved treating some large shells as if they were boats and then racing them and more in pools of water on the beach itself. They were full of fun and imagination. Not an iPad in sight.<p>I don't doubt that this company can make a success of itself. After all, parents lapped up Baby Einstein with the feeblest of justifications, but whenever I see children being given more opportunities for pixel time it makes me sad. In the article, it mentions Play-Doh, Crayola and Erector sets. What's wonderful about those things is that you use your hands to make, you touch, drop, break, feel (even smell and taste when your parents aren't looking). The screen makes things uniform and colourful while draining them of the real.