TE
科技回声
首页24小时热榜最新最佳问答展示工作
GitHubTwitter
首页

科技回声

基于 Next.js 构建的科技新闻平台,提供全球科技新闻和讨论内容。

GitHubTwitter

首页

首页最新最佳问答展示工作

资源链接

HackerNews API原版 HackerNewsNext.js

© 2025 科技回声. 版权所有。

Groupon Traffic Declines Nearly 50%

89 点作者 domino超过 13 年前

15 条评论

kinofcain超过 13 年前
My bet is that facing insolvency and the lukewarm reaction to their IPO filings they've reigned in ad spend and are relying on their existing customers to bring in revenue, rather than buying fresh eyeballs.<p>If that works in the short term, it could make their growth numbers look terrible but make them closer to breaking even (if not outright profitable), possibly delaying the need to bring in fresh capital or at least making their business look like it's worth <i>something</i>, if not $20B.<p>Continuing to buy boatloads of traffic probably isn't sustainable and while it's possible they could stop buying ads altogether and have a few profitable quarters riding the wave of customers they bought over the last few years, that's not sustainable either.
评论 #2944549 未加载
评论 #2944482 未加载
enoptix超过 13 年前
I question the accuracy of these numbers. Hitwise, Quantcast, Comscore, etc, all use sample data and extrapolate their numbers based on these figures. Often the data is gathered using toolbars that are installed as part of another software package.<p>I work in search marketing and I can't tell you how many times Comscore or Hitwise has said a clients web traffic has taken a dive, even though the real on-page analytics are reporting the opposite. It's very frustrating that people take these numbers at face value.
评论 #2944370 未加载
评论 #2944320 未加载
评论 #2944310 未加载
MJR超过 13 年前
For my area it's the same types of deals - stores, restaurants and services. It's either restaurants at 50% off or nail salons, lawn services, maid services, painters, etc. How many of those do you need? If you bought the deal from the painter, do you need another deal from a painter a month later. Once you check off those boxes of things you need or want to get done, it's just repetition for stuff you don't need anymore. There's nothing new keeping you coming back. No wonder traffic has dropped, the quality and the novelty have worn off.
评论 #2944504 未加载
trocker超过 13 年前
"Forrester recently predicted that the daily-deal market will be virtually nonexistent by 2016."<p>The market will be nonexistent is a conclusion overdrawn.Taking the statistical data and interpolating it might give us figures but it is really hard to believe that people's interest in saving money will be non-existent in four years.<p>What might happen ( what is happening presently) is there will be many more competitors in this market and it is very much unlikely that one competitor will be consistently able to secure all the good deals in the market.This might lead to market in which companies will thrive to get good deals with no significantly big success. In this very scenario, any company which will be able to successfully integrate the great deals from all the websites like groupon,living social etc can be very much successful without many efforts needed to be put in.
ghshephard超过 13 年前
An interesting assessment that I've heard from someone who would have reason to know is that Groupon is moving towards pivoting away from the "Daily Deal" business and monetizing their network of small business relationships using a different business model.<p>That would explain the reduction in ad-spend on end-user acquisition. If my sources are correct, we'll see something new popping up in the next 120-180 days from our friends over at Groupon somewhat unrelated to the coupon business.
评论 #2944427 未加载
评论 #2944495 未加载
评论 #2944927 未加载
badclient超过 13 年前
Has anyone else noticed a decline in the quality of offers over the past six months? I've literally went from subscribing to several livingsocial/groupon products to gradually opting out after one too many crappy massage-related offers. In general I see fewer food-related offers.
评论 #2944292 未加载
评论 #2944212 未加载
pchristensen超过 13 年前
No mention of how they measured this, except this:<p>"That's according to new Hitwise data based on Web-based traffic, but excluding mobile and app-specific traffic."<p>Groupon has lots of mobile apps: <a href="http://www.groupon.com/mobile" rel="nofollow">http://www.groupon.com/mobile</a>
dazzla超过 13 年前
Let's not forget that Groupon where not first to the Daily Deal concept. QVC have offered a "Today's Special Value" since 1987. Woot.com have been going since 2004. Groupon is certainly a great evolution of the Daily Deal and a new genre of Daily Deals but not the origination. So I think Daily Deals are certainly here to stay even if the local daily deals are not.
dkrich超过 13 年前
The deal-a-day industry is an interesting phenomenon because you have companies that are internationally famous whose fame doesn't really bring any added value to businesses because their customers are local. I think Groupon would work far better for ecommerce sites because there you aren't limited to local customers, and would be willing to pay more for instant nationwide exposure. And because the audience would be enormous, they could command much larger margins and stave off competition from local sites eating up their business. Of course Groupon scaled up way too fast and is now heavily reliant on volume that only selling to a huge number of businesses can bring.<p>Assuming Groupon is in financial peril, if I were CEO I would think about canceling the IPO, laying off most of the employees, and switching to ecommerce deals. No matter how you slice it, brick-and-mortar deals is a losing business model for a business after a certain scale.
fens超过 13 年前
Obviously there is fatigue in the market due to the saturation. It has become increasingly difficult to sift through lists of deals to find the one that you're truly "interested" in. It's like sitting down with a different coupon book every day and looking for the best coupon to clip out, no one has that kind of time except for the real bargain hunters.<p>The market will stabilize and settle down, but I highly doubt the concept of "daily deals" or "group deals" will disappear as Forrester predicts. Discounting based on bulk-buying has been around for ages, and leveraging the internet is just a small pivot.
bauchidgw超过 13 年前
google trends for websites graph groupon.com, groupon.fr, groupon.de, groupon.co.uk <a href="http://trends.google.com/websites?q=groupon.com%2C+groupon.fr%2C+groupon.de%2C+groupon.co.uk&#38;geo=all&#38;date=all&#38;sort=0" rel="nofollow">http://trends.google.com/websites?q=groupon.com%2C+groupon.f...</a>
richcollins超过 13 年前
Web(van) 2.0
qq66超过 13 年前
They must have known about these massive problems in the business... why didn't they sell to Google and let them have the nasty surprise?
评论 #2944232 未加载
评论 #2944208 未加载
评论 #2944227 未加载
sunnydp超过 13 年前
A trigger point for a mini-tech bubble burst ?
suking超过 13 年前
This is going to be the LTCM of IPOs.
评论 #2945336 未加载