I can very well relate to this.<p>In the past, I could never really understand the affection between a newborn and her parents, till I became a father recently. Having seen my son right from the time of delivery I know it better than the other relatives what works and what doesn't, since I have seen it in person many times.<p>It is this involvement from the start, the familiarity, and attention to all the small little things, which lead to affection towards the child, or in this case towards the company which literally is the founder's child.