TikTok ousts Google to become favourite online destination

I avoided using TikTok until the company I work for announced a couple of months ago that they were investing in TikTok content. I went on the app to see our content and was also surprised how addictive it was. After I checked out our content I deleted the app. Since then I have twice reinstalled the app and used it for a week and then deleted it again.<p>For most web content I use <a href="https:&#x2F;&#x2F;freedom.to" rel="nofollow">https:&#x2F;&#x2F;freedom.to</a> to allocate narrow time bands during the day when I have access to HN, Twitter, Reddit, etc. I look at this as enforced mindfulness of how much non-productive (or marginally productive) time I spend. I think that I may reinstall TikTok and control access with freedom.to.<p>There is a lot of fun stuff on the web and for myself, I just need a Buddhist middle path of enjoying this content, but not too much.<p>Anyway, I respect TikTok’s success and I like seeing competitors to FB, Twitter, Google, etc.

I wonder what the methodology was. The vast majority of people use tiktok on mobile, so surely it can&#x27;t be actual website visits. If it&#x27;s requests, then that&#x27;s a fairly arbitrary metric as it depends mostly on the service&#x27;s architecture. And if it&#x27;s data volume, then obviously tiktok would win as it serves videos rather than text with some images like google search.<p>On a different note, did tiktok not click for anyone else? I&#x27;m seemingly the target audience, but the content served just didn&#x27;t work for me. Most of it was uninteresting and even after consistently swiping away the content that I disliked the praised algorithm kept showing more of the same.

Star Trek TNG fans might remember the prescient episode[0] from 1991 entitled &quot;The Game&quot;.<p>[0] <a href="https:&#x2F;&#x2F;www.dailymotion.com&#x2F;video&#x2F;x7sas8b" rel="nofollow">https:&#x2F;&#x2F;www.dailymotion.com&#x2F;video&#x2F;x7sas8b</a>

Evolution 101.<p>If they can try and try in your soil one bay have a few stick.<p>They just have to sure that yours can go to theirs and if any in, ensured you pay and help them to eclipse you later.<p>They always win. If that is the game you will lose.<p>Google, Facebook, Twitter … none of a chance.

How is that actually possible, it baffles me that any website would have more hits than Google&#x27;s home page, since it&#x27;s the place people go to to get to other destinations on the web.