> You could argue that it doesn't matter that much where the internet's content is hosted. And whilst that's true to some degree a truly self-controlled personal website differs a lot from a social media site in the details.<p>The author goes on to list four factors that favor blogs over "social media." He's missing one though - building your own brand vs. building someone else's. When you engage with Twitter, Facebook, and the like, you're building those brands mainly. When you write your own blog, you're 100% building your own brand. This is an asset that you own and, barring very unusual circumstances, can't be taken away.<p>It's up to you to make something with that asset, which can be extremely valuable for a number of reasons.