Ah, every time I read about vanity TLDs (are they called that? Can I call them that?) I sigh at the brokenness of attaching structure/constraints to domains and TLDs...<p>At least the country TLDs made sense, plus things like .org for non-profits and .gov for US governments. And then things like bit.ly, look.at, blah.io overrode all of that. I wonder what ".lol" should be for, parody sites? Like whitehouse.lol, google.lol? ycombinator.lol? The first 2 probably can't exist because hey, this is an oligocracy.<p>Congrats to AOL, I guess, their idea with AOL keywords was actually superior, and we're returning to that. Already on TV ads that I see, they just say "Search for $BRAND/$PRODUCT to find out more".