First, Austin is NOTHING like Texas. It is a beacon of progressive hope in an otherwise bass-ackwards state. I moved to Austin from New York City by way of Portland, Oregon so believe me, when I say that there is no way I would live in TEXAS; Austin is anything but that.<p>Also, other reasons Austin may be attractive to potential candidates:<p>1.) No state income tax. This is huge. If you make $140k a year in SF, you take home significantly less than you do in Texas. Also, there is no "city tax" like SF has.<p>2.) Cost of living is HALF, that's right, HALF of SF. Beautiful homes or urban condos are available and priced well below what you would spend buying OR renting in SF.<p>1 + 2 = lots of $$ in your pocket.<p>Not to mention the fact that Austin is arguably the hippest city in the country from a growth perspective. With events like ACL and SXSW (plus the thousands of live music shows throughout the rest of the year), the creative arts scene is flourishing.<p>Finally, the weather. It was 86 degrees, no humidity on December 19th last year. And yes, it is HOT in the summer, but with all that extra cash, you can go live in Europe for a few months to beat the heat.