Ask HN: Materials to learn web marketing/advertising?

I&#x27;m trying myself in e-commerce with a small webshop, the product is rather niche, but I&#x27;m willing to switch to&#x2F;add another types of products too. Currently, it is handcrafted vases, dishes and candles, maybe I&#x27;ll expand with 3d-printed stuff like figurines in the future.<p>Could you suggest me some books&#x2F;courses on webmarketing? Share you ecperience with different types of ads? And no, I&#x27;m not equating &quot;ads&quot; with &quot;marketing&quot;, though I&#x27;d like to be covered from both sides.<p>One interesting observation: there&#x27;s a supporting Instagram account with the products listed exactly as in webshop. Just tried both of the types of Ig ads (post and reel) - the conclusion is that noone really watches the posts, but the reels did get me just a few subscribers.<p>Any help is highly appreciated!