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Ask HN: Materials to learn web marketing/advertising?
I'm trying myself in e-commerce with a small webshop, the product is rather niche, but I'm willing to switch to/add another types of products too.
Currently, it is handcrafted vases, dishes and candles, maybe I'll expand with 3d-printed stuff like figurines in the future.<p>Could you suggest me some books/courses on webmarketing? Share you ecperience with different types of ads? And no, I'm not equating "ads" with "marketing", though I'd like to be covered from both sides.<p>One interesting observation: there's a supporting Instagram account with the products listed exactly as in webshop. Just tried both of the types of Ig ads (post and reel) - the conclusion is that noone really watches the posts, but the reels did get me just a few subscribers.<p>Any help is highly appreciated!
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