Don't know if it's really conquering, but here's a trend that I've seen:<p>In the past, American products were regarded as the best and Made in USA meant quality. Next were Japanese products and consumer electronics. Starting 5-10 years ago, I began to see the well-regarded brands like Sony and Toshiba become more of a boutique brand (overpriced compared to what it offered) as they focused more on style than functionality. Most recently, products from China and Korea-based companies (Haier, Samsung, LG, Hyundai) have started to become more mainstream.<p>This just shows that there will always be up-and-coming competitors who will out-hustle, out-engineer, and out-build the previous market dominators if they don't keep innovating and staying fresh. The smaller competitors, given enough time, will catch up.