Why Google Wants to Buy Hulu

Hulu's a very dangerous commodity for whoever buys them. Once sold away by NBC, Fox, and Disney, they'll also lose the exclusive contracts they have with those networks, in which case the only real service they're providing is ad-sourcing. Fox et al were trying to hike up Hulu's content licensing rates dramatically before selling them was even a discussion. No way Hulu will keep the same advantaged deals after a split.<p>Makes sense for Google just like DoubleClick did, but Hulu's platform is in jeopardy.

Hulu needs a new revenue, and subscription model. I canceled my paid subscription because I got tired of looking at ad's (constantly interrupting) in stream. What's the point of a paid subscription?<p>If I'm going to put myself through a scheduled annoyance I might as well go to cable/Dish. At least with them I'm not stuck with limited content.<p>Possible solution: They can just go Justin.tv on everyone and start encouraging (I mean discouraging :p) copyrighted material.

Let me get this straight. Hulu's breakthrough here is <i>providing choice to the user?</i> Online advertising has been out for over a decade, and the killer app here is enabled by giving the user an option of which commercial to suffer through? Do marketers never think about the user experience?