8 questions you need to ask about your business model

Their first example falls flat, since software (like iTunes) can search for music and also simply read the database of other systems. Getting others to do your work for you is unethical; either they do the work because that's actually a feature for the consumer or you're stealing from people. Anything else is customers doing their work for themselves and you acting smug.

Interesting questions, indeed. But i feel they miss a point by not mentioning a single remedy to a low score. The conclusion doesn't make sense to me:<p>"(...) by asking yourself these questions and by scoring well on at least some of them you are very likely to substantially increase the long-term competitive advantage of your business."<p>Wouldn't you need to actually increase the score to increase competitiveness?

Title starts with an irrelevant number.