I took a look at the SDK when I bought my Samsung TV. It seems very bizarre because there are 3 different ways you can write an app:<p>HTML4/CSS2 (no, really.), Flash (ugh.), Lua/SDL (supposedly more for games than apps..)<p>I'm sure $100,000 will tempt someone, but browsing the SDK really reinforced in my head that hardware companies don't do a great job at software. I'm not sure quite how they wound up with this software stack, but it would have made a lot more sense to me if they embedded Gecko and had a single way to access the TV API and write HTML5/CSS3 apps.